Reshaping the medical campus in Dresden from a student's perspective: a new CD, PR strategy and corporate managment tools for the student council, fresh print designs and analytics-based development of our social-media channels
How It Worked Out
In 3 years the "Fachschaftsrat" (student council) and Carus Campus (officially backed student relationship office) built up a professional environment offering a building just for students (Haus 17), reliable management structures, sports courses and much more.
Our page-likes went up by 42% (2015) and 26% (2016) year-on-year resulting in an increase from 550 (2012) to 1.478 (2016).
1.2 Millon Page Views (2015)
Keeping our news section up-to-date, providing a book and thesis project rating database, an online-shop, etc. resulted in 63.891 unique visitors opening 185.206 sessions (2.9 / visitor) and spending 04:22 min in average on our website.