Time / Duration
02 - 10/2017
August 27, 2017 (conference)
Idea
Embrace the Future
Why do we fear change? How can we adapt our mindset to embrace what's next?
We support visionaries that motivate us to embrace our personal and collective futures. Expanding from 100 to 700 participants this year, we addressed a wider audience than ever before from higher education, industry and engaged local citizens that want to exchange ideas.
How It Worked Out
Successfully carried out a whole-day conference with 15 international speakers and one robot, 700+ guests, web ticketing and interactive on-site registration, live video production in the Staatsoperette Dresden.
I acted as the chief operating officer who drafted and monitored processes within the team. Through motivational team leading, continuous training and structured meetings, a team of mostly students organized a full-scale professional conference. Moreover, we partnered up with 15+ mainly new institutions that supported us financially and as in-kind sponsors.
Designs
– Thankfully we were supported by the local design agency ÖGRAFIK.
Website
Official Photos
Interactive conference booklet
TEDx Dresden links
Downloads
Conference Booklet - TEDx Dresden 2017 - 38 pages (PDF) (English/German)
Feedback Report - What did our participants think about us? - TEDxDresden 2017 - 33 pages (PDF) (English)
One-Pager informing about TEDxDresden 2017 - (PDF) (German)
Incredible thanks goes to the whole team and our partners (cf. TEDx Dresden homepage), their stamina and belief that made this conference possible!
Building trust with quality content
We used Google Suite, Trello, Canva and Slack to plan, design and monitor our social media campaign on Facebook as well as Twitter. Publishing new speakers, ticket opportunities, ways to engage (e.g. Changemaker program, poster exhibition) and small interviews, we kept our audience interested in TEDxDresden and raise local awareness for our second conference.
Creating a local hub
With the help of over 20 sponsors and cooperation partners, we expanded our local hub for thinkers and entrepreneurs, some of which are already interested in maintaining their support next year.